Understanding Voice of The Customer to Drive Business Profit
Thursday, June 26 - Friday, June 27, 2008 | Las Vegas, NV
Your customers are speaking. Are you listening?
We all know that the customer is always right. But how do you act upon that information if you don’t know what products and services the customer wants?
Spend two days with us, and walk away with strategies that will last a professional lifetime.
On June 26, work with Isometric Solutions' Rob Reul, Predictum’s Wayne Levin and SAS’ Leo Wright to explore:
- How to use trade-off analysis to examine the relative importance of a product’s or service’s various features.
- How to advance VOC efforts using key driver analytics and marketing conjoint experiments.
- How to construct VOC research to facilitate key driver isolation and conjoint marketing experiments to compare the relative worth of increasing performance of differing aspects of businesses.
- How the results of conjoint marketing experiments can help you optimize market pricing to maximize profit while delivering required levels of performance.
The second day of the seminar will focus on understanding profitability and growth in the gaming and entertainment industries. Although gaming still brings in a healthy portion of revenue in these industries, other sources are increasingly important: room rental, retail, food and beverage, and spas and entertainment. We’ll show you how JMP and SAS provide a complete view of total patron spend. Among other things, you’ll learn to:
- Explore date interactively to discover trends and behavior in patrons.
- Find correlations to increase the effectiveness of promotional events.
- Conduct cluster analysis to segment and better understand/profile your customer base.
- Utilize historic data to generate predictive models and create forecasts.
Agenda*
| Day 1, Thursday, June 26, 2008 | ||
|---|---|---|
| 8:30 am | Registration and Continental Breakfast | Register |
| 9:00 am | Trading Performance for Profit Rob Reul, Isometric Solutions LLC. |
|
| 10:00 am | Break | |
| 10:15 am | Striving for Industry Leadership Leo Wright, JMP |
|
| 11:00 am | How to Design Optimal Product Offerings with Conjoint Analysis Leo Wright, JMP |
|
| 12:30 pm | Networking Lunch | |
| 1:30 pm | Analytical Productivity with JMP Wayne Levin, Predictum |
|
| 3:00 pm | Break | |
| 3:15 pm | Presentation Continued | |
| 4:30 pm | Wrap-up of Day 1, Wine and Cheese Reception | |
| Day 2, Friday, June 27, 2008 | ||
| 8:30 am | Continental Breakfast | |
| 9:00 am | Profitability and Growth in the Gaming and Entertainment Industries John Guerrero, JMP |
|
| 12:00 noon | Wrap-up of Day 2, Buffet Lunch | |
* Agenda subject to change without notice.
Register Today
Date: Thursday, June 26 -
Friday, June 27
Time:
Thursday,
8:30 a.m. - 4:30 p.m.
Friday,
8:30 a.m. - 12:00 noon
Lunch included
Cost: FREE
Location: The Venetian Resort-Hotel-Casino
3355 Las Vegas Blvd. South
Las Vegas, NV 89109
We have a special room rate for the Venetian for this event. This rate will be honored Friday and Saturday nights as well, after the seminar is over. Seminar attendees should use the group code “RJMPV” when making room reservations.
