Get green. Stay in the black.
Dow, Novozymes and Kodak can
You probably already know that JMP has, for many years, been used for dynamic data exploration and modeling, often in Six Sigma programs, for design of experiments and in quality initiatives. But did you know that many of those uses are in pursuit of smart, sustainable business practices as well as conservation-oriented research? And some of these users make conservation a big part of their business.
Look at Dow Chemical Co., which is aggressively researching and developing products like solar powered roof tiles in pursuit of renewable energy sources. "There is 100 percent overlap between our business drivers and social and environmental interests," Dow CEO Andrew N. Liveris told BusinessWeek last year. Today, Dow is making great strides in this research, which promises to help businesses and home owners alike reduce carbon footprints by lessoning their dependence on fossil fuels for energy.
Take notice of Novozymes, which is refining the way biofuels are produced. The ongoing objective is to consistently improve the process that renders a more cost-effective enzyme for commercially viable biofuels.
Consider Eastman Kodak Company, which first developed OLED technology. The obvious benefits of OLED displays over LCDs are that they do not require a backlight to function and they draw less power. However, the larger implications are in OLED as a white light source. With its low power consumption and thin design, OLED may be the bulb of the future. And it has the potential to be a great boon to the environment.
Check out CheckFree, which delivers more than 60 million electronic bills every quarter on behalf of hundreds of companies. Just as importantly, the company checks to ensure that bills actually make it into your online banking mailbox. It’s a detection process that works proactively so that missing bills can be found and delivered before they’re overdue. That’s a service that the postal service can not provide. And it’s a paper-free service.
In each of these cutting-edge companies, JMP is a part of the solution. Whether you’re manufacturing roof tiles or planning a direct-mail marketing campaign, you want to reduce waste and conserve resources. Gone are the days of choosing between cost-effective tactics and environmentally sound strategies. That’s not just green business; that’s good business.
Conservation is their business
These organizations were green before green was cool. And most of them have been reaping the rewards of statistical discovery with JMP for many years. In fact, scientists and researchers worldwide have allowed JMP to be a part of their conservation work since its launch in 1989.
Check out the Chicago Botanic Garden, which has just been chosen by the United Nations Environment Programme as the sole North American host for World Environment Day 2008. In addition to hosting this June event, the Garden is striving to improve its own green initiatives, is consulting with corporations to help them do the same, and, all the while, is conducting research on plants to understand their origins and, in the process, boost yields. One such research project in which JMP software plays a part: the search for breadfruit’s birth source.
Consider The Nature Conservancy, which is focusing research on the coral reefs off the coast of Florida and using JMP and other SAS products to analyze data and understand the implications of their findings. As a result of global warming, corals are bleaching. And severe bleaching leads to the death of the coral and then the reefs. Just how severe the bleaching is and what affect it will have on this biologically diverse natural ecosystem is being studied. The first step in protecting these reefs is understanding which species of coral and which individual reefs are the most resilient to the bleaching.
Contemplate the Whale Conservation Institute (WCI), which, from Argentina, promotes the recovery of right whales worldwide through research, conservation and education. Through research analyzed with JMP and other SAS products, WCI has made huge strides in understanding aspects of right whales that affect their behavior and physical well being.
Think about the San Francisco Estuary Invasive Spartina Project, which works to make sure native plants and animals can forge out a living in the Bay area. The organization knows what happens when an East Coast species of cordgrass is planted in West Coast mudflats: The more aggressive visitor takes over, making the endangered California Clapper Rail and other native animals less at home in the San Francisco Bay.
Look at WildTrack, which developed a footprint identification technique as a low-cost, sustainable and non-invasive way to monitor and census endangered species. They’ve worked with rhinos, tigers, and even polar bears! One step at a time, these two wildlife biologists use JMP to save endangered species.
From coral reefs to mudflats, and rain forests to ocean floors, JMP is helping people understand the plight of the planet – and make changes that will help us see a greener tomorrow.
Do you have a story to tell?
If JMP is used at your organization, you might very well find that it’s being put to “green” use there, too. If so, let us know. We’d love to add you to our Customer Reference Program.
Contact JMP Sales
877.594.6567 (US)
