Christian Hildebrand, a project leader at the Center for Customer Insight at the University of St. Gallen, is a proponent of preparing students to work effectively and efficiently with data and to communicate persuasively. He believes in teaching with data that piques curiosity. And it doesn’t hurt that his own research centers on a relevant topic for students: how social interactions affect individual decision behavior, particularly online. He says that most of his research comes out of real business problems and, in this era of big data, it’s a great time to get corporations and executives interested in analytics.
Conversations with thought leaders
Analytically Speaking Featuring Christian Hildebrand
On the table for discussion:
- What it takes to prepare students to be successful data analysts.
- Why students benefit from close collaborations with companies.
- The importance of tailoring communication of results to specific audiences.
- How shifts in terminology can encourage businesses to experiment more.
- The impact of social technology on personalized products.
Expertise: applied statistics, experimentation, exploratory data analysis, data mining, research methods, social technology