Building Better Models

On-Demand Webcast

Decision Trees: An Overview and Case Study

Decision Trees

This webcast provides a step-by-step guide to decision trees (also called recursive partitioning, CHAID or CART) and demonstrates how to use these techniques to understand a marketing problem at a telecommunications company. Using a sample of customer records and focusing on 14 variables related to account status, you will learn how to build models to predict which customers are likely to move their service to a competitor and how to retain customers in the future.

This installment is the third of the five-part Building Better Models series.

Register now for this free Webcast.

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