Overwhelmed by Information?
Underwhelmed by Static Graphs and Charts?
The best predictive business models are those that present data as interactive graphs that reveal more than just the inputs and the outputs with a black box in between. What-if scenarios that predict what might happen given different business conditions and decisions are most enlightening when we understand the relationships between the variables that influence potential results. To understand the relationships, we must observe how changes in one variable influence changes in the others.
In this one-hour Webcast recorded live in January, 2009, Stephen Few discusses predictive analytics and how models should be built to display information in a way that allows our eyes to see relationships and our minds to make sense of them. Few features an example that was created with the JMP Prediction Profiler.
A Few Words about Stephen Few
Stephen Few has worked for 25 years as an IT innovator, consultant and teacher. Today, as Principal of the consultancy Perceptual Edge, Few focuses on data visualization for analyzing and communicating quantitative business information. He provides consulting and training services, writes the monthly Visual Business Intelligence Newsletter, speaks frequently at conferences, and teaches in the MBA program at the University of California, Berkeley. He is the author of two books: Show Me the Numbers: Designing Tables and Graphs to Enlighten and Information Dashboard Design: The Effective Visual Communication of Data.
