October 2011 subscribe/unsubscribe  |  www.jmp.com
What Makes a Good Modeler? »

Michael BerryWhile many skills are useful for data miners, modelers or analysts, the most important traits are curiosity, creativity and intuition for how to answer important questions using data. Curiosity and creativity are arguably inborn, but intuition for data comes from time spent exploring it.

Exploratory analysis is a crucial part of any data mining project. This white paper illustrates the process by exploring the house file of a catalog retailer in preparation for building response models and segmenting customers. The author is Michael Berry, co-founder of Data Miners Inc., and Business Intelligence Director at TripAdvisor for Business. Download it now for free.

Featured Blog Posts
Discovery Summit 2011 Recap »
Discovery Summit 2011Whether you missed the event or just want to review what you saw and heard there, visit the archived, live-blogging sessions from Discovery Summit 2011 at jmp.com/live. The site is home to a play-by-play of each keynote speaker, and some breakout presenters, too.
How to Perform Probit Estimation »
Overlay PlotProbit regression is a frequently used analysis for dose response experiments with binary outcomes (response / no response). Its application is thoroughly described in JMP Help and Books, but its usage requires at least a basic mathematical understanding; also, it is tedious to use, especially when needed frequently. The solution here is to write a JSL script. All you need to do is to assign the right variables in your data set to the roles needed for the regression using your typical nomenclature and let JMP do the rest.
Ordering Categorical Graph Elements »
GraphWhen JMP has to put categorical values in order, such as in table rows or a graph axis, it will use alphabetical order if there is no order defined for the column. JMP knows about the order of a few common categorical values, such as month names and Likert scale values. For others, you can add a Value Ordering column property. That's fine for static, predetermined ordering, but what about more dynamic order? For instance, how would you organize a bar chart or histogram so that the bars are in descending order of length? That's a job for Graph Builder's little-known ability to apply an order variable to any categorical axis.
Customer Story
Bridging the Communication Gap »
Bubble PlotApplied Clinical Intelligence (ACI) helps pharma companies quickly characterize emerging safety issues found in clinical trial data by bridging the clinical-statistical divide. The research firm uses JMP Clinical, which allows for better conversations between doctors and statisticians.
Live Events
Webcast: Taking the Next Step with Analytics »
Anne MilleyWhether you're just beginning to explore the power of analytics or want to expand its use from pockets of excellence, you'll leave this presentation with fresh and useful ideas for next steps on the path to creating more value. Join analytics strategist Anne Milley of JMP as she shares best practices for radiating the benefits of analytics across the organization. Register for this complimentary Oct. 12 webcast.
Best Practices in Design of Experiments »
Explorers SeminarTackle your toughest challenges with custom DOE. Experts Douglas Montgomery and Bradley Jones will present best practices for controlling the design process and meeting complex experimental design requirements. This presentation – set for Salt Lake City, UT, Oct. 26 – will benefit both researchers new to DOE and expert investigators.
JMP® Hands-On Workshops »
Mastering JMPIf you're looking for a way to master your JMP skills, join us for a hands-on workshop in San Diego, CA; Minneapolis, MN; or Irvine, CA. These sessions cover many topics, including data exploration, tips and tricks, sharing your analyses, custom DOE and predictive modeling.
JMP® Pro
Blogger Takes a ‘First Look’ at JMP® Pro »
If you're curious about the distinctive capabilities of JMP and JMP Pro, you might be interested in reading a recent post on the SmartData Collective website. Blogger James Taylor takes a "first look" at JMP and the new JMP Pro, which includes analytic techniques for data mining and predictive modeling. Taylor is CEO and Principal Consultant at Decision Management Solutions and a leading expert in decision management and decisioning technologies.
Register to view »

Getting Started with JMP
October 7, 28
November 4, 11, 18
1 p.m. ET (10 a.m. PT)
Also available ON DEMAND

Mastering JMP
October 6, 13, 20, 27
November 3, 10, 17
2 p.m. ET (11 a.m. PT)

Analytics Power Lunch for
Power Users: Taking the Next Step with Analytics
October 12
1 p.m. ET (10 a.m. PT)
Presented by Anne Milley

Analytics Power Lunch for
Power Users: Best Practices in Model Comparison
November 16
1 p.m. ET (10 a.m. PT)
Presented by Chris Gotwalt

Webcasts - France

Webcasts - Germany

Webcasts - Italy

Webcasts - UK 

Learn more »
Exploring Interactive and Visual Data Mining
October 19, Dallas
Presented by Dick De Veaux
JMP Explorers Series

Exploring Best Practices in Design of Experiments
October 26, Salt Lake City, UT
Presented by Doug Montgomery
JMP Explorers Series
Exploring Data Visualization and Predictive Analytics
November 1, Baltimore, MD
November 3, New Rochelle, NY
Presented by Stephen Few
JMP Explorers Series
Lowering Costs Through
Visual Analytics
November 16, Denver

Learn more »

October 12 – 14
San Francisco, CA

Fall Technical Conference
October 13 – 14
Kansas City, MO

Silicon Valley ASQ Quality Conference 2011
October 21
Santa Clara, CA

October 23 – 25
Alexandria, VA

Analytics 2011
October 24 – 25
Orlando, FL

APHA 139th Annual Meeting and Exposition
October 29 – November 2
Washington, DC

October 30 – November 2

This publication may be freely redistributed if copied in its entirety. Portions of this newsletter may be reprinted with permission. 

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