Rather than creating two or three tables, it can be more practical to transform the data so that only one table is used. For the one-table format, the subject effect is added as in the previous example. A response indicator column is added instead of using three different columns for the choice sets (Choice 1, Choice 2, Choice 3). The transformation for the one-table scenario includes the following steps.
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1.
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Create or open Stacked Daganzo.jmp from the Stack the Data steps shown in Example of Transforming Data to Two Analysis Tables.
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Select Cols > New Columns.
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Type Response as the Column Name.
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4.
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6.
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Select the column Choice Mode for the expression (expr).
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7.
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Enter “=” and select Mode.
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10.
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11.
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12.
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Select Analyze > Consumer Research > Choice to open the launch window and specify the model as shown in Choice Dialog Box for Subset of Stacked Daganzo Data for One-Table Analysis.
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13.
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Click Run Model.
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