Each combination of factor levels is a profile. Trying to obtain information about preferences by having every respondent sample every possible profile is not practical. However, you can ask a respondent to select a preferred profile from a choice set consisting of a small number of profiles.
Select DOE > Consumer Studies > Choice Design.
Select Help > Sample Data Library and open Design Experiment/Coffee Choice Factors.jmp.
Choice Design Window with Attributes Defined
Click Continue.
Keep the Number of attributes that can change within a choice set at 4.
Keep the Number of profiles per choice set at 2.
Type 12 for the Number of choice sets per survey.
Keep the Number of surveys at 1.
Type 10 for the Expected number of respondents per survey.
Completed Design Generation Panel
Note: Setting the Random Seed in step 7 reproduces the exact results shown in this example. In constructing a design on your own, this step is not necessary.
(Optional) Click the Choice Design red triangle and select Set Random Seed. Type 12345 and click OK.
Click Make Design.
Select Output separate tables for profiles and responses.
Click Make Table.
The Choice Profiles table shows the 12 choice sets, each consisting of two profiles. The Choice Runs table enables you to record results in the column Response Indicator. Enter 1 for the preferred profile and 0 for the other profile. Alternatively, if the respondent has no preference, enter 0 for both profiles or leave both missing.
The Choice script in the Choice Profiles table facilitates analysis of experimental results. It opens a completed launch window for a Choice Model. For information about Choice Models, see Choice Models in the Consumer Research book.

Help created on 9/19/2017