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1.
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Chose DOE > Choice Design, and complete the initial window as shown in Choice Design Window with Attributes Defined.
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2.
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Click Continue.
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4.
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Enter 21 for the number of choice sets per survey.
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5.
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Enter four for the expected number of respondents per survey.
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There are 21 choice sets in this example survey. Each respondent chooses his or her preference in three choice sets of two cups of coffee each. This is repeated for seven trials, so we enter 21 for the number of choice sets per survey.
In this example, we have only four respondents and one survey, so we enter 4 for the expected number of respondents per survey.
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6.
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Click Make Design to see the example survey results in Survey Results Based on a Simple Model and Default Prior Information. Note that only a subset of choice sets are shown.
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7.
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Select Output separate tables for profiles and responses beneath the design settings to generate the survey settings in one JMP table and survey results in a second table.
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8.
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Click Make Table and two data tables are generated. Choice Profiles for Experiment Design shows the Choice Profiles table, which lists the combinations of factors for each choice set. The Choice Runs table in Choice Runs for Experiment Design enables you to enter a response for each respondent’s preference in each choice set.
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You can now analyze these results using the Choice platform in the Analyze menu (Analyze > Consumer Research > Choice). See Consumer Research book for details.