To launch the Uplift platform, select Analyze > Consumer Research > Uplift. Launch Window for Uplift shows a launch window for the Hair Care Product.jmp sample data table. The columns that you enter for Y, Response, and X, Factor can be continuous or categorical. In typical usage, the Treatment column is categorical, and often has only two levels. If your Treatment column contains more than two levels, the first level is treated as Treatment1 and the remaining levels are combined in Treatment2.