Statistics make delicious discoveries.
Some things at McDonald’s have remained the same over the years – the addictive quality of those golden fries, for example – while other elements continue to evolve. Operations researchers use JMP software to anticipate and monitor trends, identify and examine opportunities, and advise store owners and others within the corporate family on ways to enhance customer service. Predictive analytics serve McDonald’s – and more than 99 billion loyal customers – well.
