In this chapter, market research expert Walt Paczkowski explores best practices for turning market research data into actionable insights with statistical analysis. Critically, Paczkowski argues that analysis is much more than just reporting what you see; rather, with the right visualization tools, you can extract meaningful information through data exploration.
Though the chapter begins with a discussion of the present state of market research, Paczkowski goes on to cover much more about where forward-thinking innovators are taking the field. You'll learn how to use statistics to your advantage and quickly answer essential questions like:
- What do customers want?
- How much will customers pay?
- What are competitors offering?
- How can consumers be segmented for optimal pricing, selling and product development?