Gordon S. Linoff has had a keen interest in understanding and analyzing large data sets and in applying the results to business problems since he was a student at the Massachusetts Institute of Technology. Gordon is a practitioner, thought leader, and teacher in the area of data mining.
His most recent book, Data Analysis with SQL and Excel, was published by Wiley in 2007. His earlier books, written with his colleague Michael Berry, include Data Mining Techniques for Marketing, Sales, and Customer Relationship Management and Mastering Data Mining: The Art and Science of Customer Relationship Management.
Gordon is a Founder and Principal of Data Miners Inc. Prior to co-founding Data Miners in 1998, he also worked at Naviant Technology Solutions and Thinking Machines Corporation. He has consulted for a wide range of companies including Bank of America, BT, The Limited, The New York Times, T-Mobile, The Teaching Company, and Pfizer Inc.