JMP platforms and statistical methods

Distribution:
Bar chart, frequency table

Tabulate:
Table of summary statistics

Text Explorer:
Analysis of text data

Graph Builder:
Scatter plot

Objective

Analyze text data and ratings from customers’ reviews for a collection of coffee shops to develop an understanding of how patrons feel about these establishments. Some goals of the analyses will be to:

1. Develop a general assessment of how patrons feel about these establishments.
2. Identify common attributes that patrons comment on and positive/negative sentiments associated with them.
3. Identify the coffee shops that receive some of the best/worst ratings and uncover some of the reasons for those ratings.
4. Develop a thorough understanding of the experience and sentiment that patrons have for a specific coffee shop.

Problem statement

Reading customer reviews of cafés and restaurants have become a common way people decide where to go. Platforms like Yelp are among the most widely used sources for sharing and reading these experiences. To better understand the perceptions and sentiments of both residents and visitors toward coffee shops in Austin, Texas, a dataset was compiled consisting of 4,466 reviews across 72 establishments.