Segmentation

• Clustering
• Hierarchical clustering
• K-means clustering
• Self-organizing maps (SOM)
• Discriminant analysis
• Multidimensional scaling

Explanatory modeling

• ANOVA
• Regression

Survey analysis

• Latent class analysis
• Correspondence analysis
• Odds ratios
• Relative risk
• Item analysis
• Categorical data analysis
• Text analysis
• Factor analysis
• Structural equation modeling (SEM)

Text mining (text analysis)

• Latent class analysis
• Latent semantic analysis
• Sentiment analysis
• Term selection
• Text regression

Market basket analysis

• Association rules
• Affinity analysis

Experimentation

• A/B testing
• Choice
• Conjoint
• MaxDiff
• Uplift

Factor analysis

• Structural equation modeling (SEM)
• Exploratory factor analysis
• Confirmatory factor analysis
• Path diagram