Analytically Speaking

Accessible Analytics for Marketing

With Elea Feit

If you’re trying to make better product design and advertising decisions, even if your data is incomplete, unmatched or aggregated, Elea Feit’s research is for you. Her career – from General Motors to her current position at Drexel University – has been about discovering what consumers want and determining if ads are working.

In this video:
  • Why she chose to study choice experiments extensively.
  • Highlights from her book, Business Experiments.
  • The mounting pressure for businesses to experiment.
  • Popular experiments for marketing organizations.
  • Teaching marketing analytics to engineers.

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