Why Don’t More Businesses Experiment?

Dan Ariely, author of best-sellers Predictably Irrational and The Upside of Irrationality, uses simple experiments to study how people actually act when making real-life decisions. His interests span a wide range of daily behaviors such as buying (or not), saving (or not), ordering food in restaurants, pain management, procrastination, dishonesty and decision making under different emotional states. His TED talks on these topics have been viewed more than 4.8 million times.

In this video:

• Ensuring that experiments match what you’re trying to understand.
• Reengineering our environments through “choice architecture” so that we are better decision makers.
• The power of storytelling when conveying information to decision makers.
• The advantage of representing numbers graphically.
• Using statistical software to help us handle noise.
• Upcoming projects on saving money, dishonesty and a cartoon book on social science.