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The Analytics Lifecycle Toolkit

Chapter 5: The Analytics Lifecycle Toolkit

Analytics involves more than just assembling a group of data scientists and analysts. Analytics leaders must be concerned with a sphere of activities to achieve their business goals. Organizational capabilities must include five key elements, which together comprise the Analytics Lifecycle.

These five best practice areas are used throughout the design, development, and delivery of analytics projects. While not every analytics project will exercise each of these areas in the same manner, they provide a framework for ensuring that analytics projects deliver value and the effort appropriate to their outcome.

This chapter covers:

  • An introduction to the Analytics Lifecycle.
  • The various goals of analytics.
  • Four types of analytics deliverables.
  • The elements of design thinking.
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