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Created:
Oct 8, 2020 09:27 AM
| Last Modified: Oct 24, 2023 02:04 PM
See how to:
Tabulate survey data and testing hypotheses
Use job satisfaction data and the Structured option in Categorical Response Analysis to summarize data by key metrics and determine if there are any statistical differences among respondents and across groups
See how to:
Identify and group related questions and identify latent factors influencing buying decisions
Use Factor Analysis to identify key latent factors
Examine the variable loading on each factor
Return to the original survey questions to determine language which best describes the latent factors
Use findings to predict future buying behavior
See how to:
Use JMP Pro Uplift Modeling to Identify prospects likely to respond to marketing promotions
Build models to compare purchase patterns of people who received a marketing promotion (treatment group) to those who did not receive the promotion (control group)
Identify characteristics of people most likely to respond to future marketing campaigns by purchasing the product