Thank you for registering.
Live Seminar
Exploring Customer Behavior with Market Research Models and Survey Analysis
Featuring Ian Cox and Melinda Thielbar
1 June 2017 | SAS London, UK
09:00 - 14:00 BST
A JMP representative will be in touch to confirm your registration.
Location:
SAS Institute
7th Floor
199 Bishops Gate
London
EC2M 3TY
Agenda
Time | Topic |
---|---|
9:00 BST | Registration and Coffee |
9:30 BST | Introduction |
9:40 BST | Statistical Discovery in Consumer and Market Research Ian Cox, SAS |
10:10 BST | Case Study 1: Linking Sensory and Taste Panel Data to Make Better Products Melinda Thielbar, SAS |
10:40 BST | Break |
11:10 BST | Case Study 2: Predicting Behaviour from Ethnographic and Usage Data Ian Cox, SAS |
11:40 BST | Case Study 3: Making customers happier by responding to their stated preferences Melinda Thielbar, SAS |
12:10 BST | Conclusions and closing remarks |
12:20 BST | Networking Lunch |