It’s no secret that sophisticated market researchers do more than just report means and percentages. But how do you ensure that the customer insight data you’re collecting has a real impact on your bottom line?
Hear what Walter Paczkowski, a leader in marketing modeling and analysis, has to say. This recorded webcast tackles some of the most pressing questions in the field of market research including:
- Moving from spreadsheets to design of experiments and high-powered analytics.
- Discrete choice modeling for revealing true preferences.
- Testing different scenarios to identify the best price for a product.
- The challenges of using observational data.
Walter is joined by Jian Cao, a market research expert from SAS. Together they discuss the current thinking on research approaches and their limitations, and explore new strategies for engaging with study respondents—all in view of the ultimate goal: generating business insights with real value.