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Practice JMP using these webinar videos and resources. We hold live Mastering JMP Zoom webinars with Q&A most Fridays at 2 pm US Eastern Time. See the list and register. Local-language live Zoom webinars occur in the UK, Western Europe and Asia. See your country jmp.com/mastering site.

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Using Text Explorer to Extend Analysis
Created: Sep 24, 2020 03:49 PM  |  Last Modified: Oct 24, 2023 01:23 PM
TextAnalyticsJournal_June_2021.jrn

(view in My Videos)

 

See how to:

  • Understand terms used in text exploration- corpus, sentences, phrases, words, tokenizing, stemming, stop words, Document Term Matrix (DTM)
  • Prepare data
    • Run Text Explorer and interpret basic word count report to find most common words
    • Use Stemming to group words (terms) with similar roots
    • Use Recode to consolidate synonymous terms
    • Replace related terms with a single phrase
    • Identify context specific stop words 
    • Customize Stop Lists to remove irrelevant terms from analysis temporarily or permanently
  • Explore and analyze text  
    • Use Local Data Filter to examine responses for selected variables
    • Use Word Cloud to visually filter term occurrences
    • Review key terms in context
    • Create new variables associated with terms

  • Briefly see how to perform Sentiment Analysis (JMP Pro)

  • Use Text Explorer in a vacation case study example
    • Identify themes (JMP Pro)
    • Create groups (clusters) to see how often terms are used
    • Identify significant terms related to each cluster
    • Iteratively determine how many clusters are relevant to your problem
    • Save probability formulas to use as rules for other related data sets
    • Predict outcomes and use Document Term Matrix to convert significant text to numeric values to use in models
    • When geographic data are relevant and available, map text variables to related geographies
    • Use results to build a dashboard

Note: Q&A is interspersed beginning at ~time 29:30.

 

Resources:

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