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Explorers Series

Unearth the possibilities in your data

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Exploring Customer Behavior with Market Research Models and Survey Analysis

Featuring Ian Cox and Melinda Thielbar

1 June 2017 | Live Stream
09:30 - 12:30 BST / 10:30-13:30 CEST

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   9:30 BSTIntroduction
   9:40 BSTStatistical Discovery in Consumer and Market Research
Ian Cox, SAS
  10:10 BSTCase Study 1: Linking Sensory and Taste Panel Data to Make Better Products
Melinda Thielbar, SAS
  10:40 BSTBreak
  11:10 BSTCase Study 2: Predicting Behaviour from Ethnographic and Usage Data
Ian Cox, SAS
  11:40 BSTCase Study 3: Making customers happier by responding to their stated preferences
Melinda Thielbar, SAS
    12:10 BSTConclusions and closing remarks

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