Why Customer Satisfaction Is Not Enough
With Rob Reul
Rob Reul, founder and Managing Director of Isometric Solutions, has decades of experience answering the age-old question: What do your customers want? He shares his knowledge on collecting and analyzing consumer data so you can respond appropriately and remain competitive with a loyal – and expanding – customer base.
In this video:
- Why customer satisfaction is not enough.
- Survey analysis and the role of interactive data visualization.
- The importance of choice experiments.
- Designing a complicated conjoint study with a short survey.
- Best practices for listening and responding to the voice of the customer.
We also recommend
- Understanding Customer Needs With Choice ModelingAmerican or Belgian chocolate…which is better? These researchers use choice modeling to determine the most important factor that makes chocolate taste so great!
- Survey Data Analysis: The FundamentalsNew case study demonstrates best practices for survey analysis in JMP (including tips for dealing with missing data).