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Submit your abstract to the call for content for Discovery Summit Americas by April 23. Selected abstracts will be presented at Discovery Summit, Oct. 21- 24.
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Practice JMP using these webinar videos and resources. We hold live Mastering JMP Zoom webinars with Q&A most Fridays at 2 pm US Eastern Time. See the list and register. Local-language live Zoom webinars occur in the UK, Western Europe and Asia. See your country jmp.com/mastering site.

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Using JMP for Marketing Analytics and Consumer Research
Created: Sep 24, 2020 04:00 PM  |  Last Modified: Oct 24, 2023 02:03 PM
Mastering JMP Marketing Analytics and Consumer Research 03.29.2018.zip

 

See how to:

  • Analyze sensory study and survey results
  • Understand how JMP implements Multiple Factor Analysis (MFA)
  • Apply MFA best practices for related to blocks and grouped columns
  • Interpret MFA Summary Plots, including Eigenvalue bar chart, Score Plot and Loading Plot to determine key findings
  • Interpret MFA Variable Loadings, Variable Partial Contributions and Variable Squared Cosines
  • Understand how MaxDiff models consumer preferences using designed experiments and discrete choice models using best-worst pairs
  • Understand the difference between multi-factor choice studies and single-factor MaxDiff studies 

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