What makes a good modeler, miner, or analyst? While many skills are useful, the most important traits are curiosity, creativity and intuition for how to answer important questions using data. Curiosity and creativity are arguably inborn, but intuition for data comes from time spent exploring it.
Learn more from author Michael Berry, co-founder of Data Miners Inc., lecturer at Boston College's Carroll School of Management and Business Intelligence Director at TripAdvisor for Business. This white paper illustrates the process of data modeling by exploring the house file of a catalog retailer in preparation for building response models and segmenting customers.