Analytically Speaking

How to Gain Insights With Text Exploration

With Heath Rushing

Text data is typically unruly and difficult to analyze. But that doesn’t mean it can’t be done. Heath Rushing, co-founder of Adsurgo, discusses methods for finding common themes, grouping like documents and words, and turning text into a numeric structure that can be used like other variables in standard modeling platforms in JMP and JMP Pro.

In this video:
  • Examples of clients who have been successful with text exploration.
  • What engineers and scientists can (and should) do with text data.
  • Efficient ways to explore large amounts of unstructured data.
  • The consequences of collecting data and doing nothing with it.
  • Using JMP and JMP Pro Text Explorer.