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Analytically Speaking

Why Customer Satisfaction Is Not Enough

With Rob Reul

Rob Reul, founder and Managing Director of Isometric Solutions, has decades of experience answering the age-old question: What do your customers want? He shares his knowledge on collecting and analyzing consumer data so you can respond appropriately and remain competitive with a loyal – and expanding – customer base.

In this video:
  • Why customer satisfaction is not enough.
  • Survey analysis and the role of interactive data visualization.
  • The importance of choice experiments.
  • Designing a complicated conjoint study with a short survey.
  • Best practices for listening and responding to the voice of the customer.

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