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JMP is taking Discovery online, April 16 and 18. Register today and join us for interactive sessions featuring popular presentation topics, networking, and discussions with the experts.

Practice JMP using these webinar videos and resources. We hold live Mastering JMP Zoom webinars with Q&A most Fridays at 2 pm US Eastern Time. See the list and register. Local-language live Zoom webinars occur in the UK, Western Europe and Asia. See your country jmp.com/mastering site.

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Using JMP for Marketing Analytics and Consumer Research

 

See how to:

  • Analyze sensory study and survey results
  • Understand how JMP implements Multiple Factor Analysis (MFA)
  • Apply MFA best practices for related to blocks and grouped columns
  • Interpret MFA Summary Plots, including Eigenvalue bar chart, Score Plot and Loading Plot to determine key findings
  • Interpret MFA Variable Loadings, Variable Partial Contributions and Variable Squared Cosines
  • Understand how MaxDiff models consumer preferences using designed experiments and discrete choice models using best-worst pairs
  • Understand the difference between multi-factor choice studies and single-factor MaxDiff studies 

Resources

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