Consumer and Market Research
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Using Bayesian Methods in Business and MarketingTechnology, operations and marketing professor on improving marketing models and analyzing customer data.
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Accessible Analytics for MarketingProfessor from Drexel University on her career helping businesses and students understand marketing and consumer data.
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Exploring Customer Perceptions with Maximum Difference ScalingSee how MaxDiff analysis helps answer crucial market research questions.
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Understanding Customer Needs With Choice ModelingAmerican or Belgian chocolate…which is better? These researchers use choice modeling to determine the most important factor that makes chocolate taste so great!
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Know the Market Research Tools of the TradeFounder of Data Analytics Corp. on the powerful, dynamic tools you can use to extract customer insights.
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Why Customer Satisfaction Is Not EnoughRob Reul on how to listen and respond to the voice of the customer.
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Moving from SPSS to JMPTransitioning from SPSS to JMP? See how each software handles descriptive statistics, visualizations, bivariate tests, contingency tables and model building.