Greg Nelson is the founder and Chief Executive Officer of ThotWave and an expert for the International Institute for Analytics. He teaches analytics in both the School of Nursing and at the Fuqua School of Business at Duke University. Nelson is the author of The Analytics Lifecycle Toolkit: A Practical Guide for an Effective Analytics Capability and over 200 papers and publications. He is a regular speaker and keynote presenter on technology at national and international events, as well as private companies and events. An analytics evangelist and futurist, Nelson has more than 20 years of experience with analytics advisory work. He emphasizes the people and process side of analytics. Through this pragmatic treatment of the analytics lifecycle, he speaks to both the practical and human-centeredness of analytics in a way that is accessible and useful for all data champions. Nelson earned his bachelor’s degree in psychology from the University of California, Santa Cruz, and a master’s in clinical informatics from Duke University. He conducted PhD-level work in social and cognitive psychology from the University of Georgia. You can connect with Greg on Twitter @gregorysnelson or on LinkedIn.