Deriving Sentiments from Opinions or Product Choices
May 14, 2021 | 2:00 p.m. ET
See how to use Text Explorer to curate free-form text and gain insight into themes and important terms. Learn how to combine text analysis with JMP Pro predictive modeling tools for supervised learning sentiment analysis that helps determine which words and phrases are most relevant to a specific problem. See several consumer and social media case studies that show how to use JMP to determine sentiments associated with purchasing behavior or customer reviews.