Advanced

Specialized Modeling Techniques for Interpreting Consumer Studies 

Application Area:
Consumer and Market Research

See how to use JMP and JMP Pro to summarize survey data, extract latent factors from results and identify consumers likely to respond to offers.

This webinar covers: tabulating survey data and testing hypotheses; using Factor Analysis to identify latent factors influencing decisions; and using Uplift Modeling to identify characteristics of people most likely to respond to marketing offers.

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