On-Demand Webcast

Analytically Speaking Featuring Heath Rushing

Heath Rushing

Text data is typically unruly and difficult to analyze. But that doesn’t mean it can’t be done. Heath Rushing, co-founder of Adsurgo, helps clients make sense of text data. He discusses methods for finding common themes, grouping like documents and words, and turning text into a numeric structure that can be used like other variables in standard modeling platforms in JMP and JMP Pro.

On the table for discussion:      
  • Examples of clients who have been successful with text exploration.
  • What engineers and scientists can (and should) do with text data.
  • Efficient ways to explore large amounts of unstructured data.
  • The consequences of collecting data and doing nothing with it.
  • Using JMP and JMP Pro Text Explorer.

Expertise: text analytics, quality engineering, applied statistical methods, Lean Six Sigma, operations research, training

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