Building Better Models
An Overview and Case Study
This webcast provides a step-by-step guide to decision trees (also called recursive partitioning, CHAID or CART) and demonstrates how to use these techniques to understand a marketing problem at a telecommunications company. Using a sample of customer records and focusing on 14 variables related to account status, you will learn how to build models to predict which customers are likely to move their service to a competitor and how to retain customers in the future.
This is one installment in the five-part Building Better Models series.