Technically Speaking

Analytic solutions to real-world problems

On-Demand Webcast

Understanding Customer Needs With Choice Modeling

Choice Modeling

Which product features are most important to your customers? A choice analysis can help you understand which factors drive your customer to choose your product over the competition.

JMP allows you to generate designs in which consumers are presented with simple choices between characteristics of a product or service so that they can more clearly and easily state their preferences.

This case study pits Belgian chocolate against American chocolate. See how the researchers determine whether country of origin is the most important factor, or whether it’s something else that makes Belgian chocolate taste so great!

Participants will learn:
  • How a choice model can help you understand your customers’ needs.
  • How to set up a choice experiment in JMP.
  • How to analyze choice data and interpret the results in JMP.

Register now for this free webcast.

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