Market Data Analysis Using JMP®

Chapter 5: Survey Data Analysis: The Fundamentals

Market Data Analysis Using JMP

Surveys are one of the most common means of collecting market research data. In this chapter, you'll learn how to optimize your use of surveys by designing the right questions for your audience—and gain an understanding of how those questions fit within frameworks available in data analysis tools.

Author Walt Paczkowski also discusses data quality issues familiar to most market researchers, exploring how missing data should be addressed—and how weights can help mitigate "missingness". Lastly, Paczkowski dives into how survey data are analyzed in JMP, from looking for multivariate relationships to testing for means and proportions. You'll also learn about recent advances in looking at unstructured text data that have made analysis much easier.

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  향후 JMP 사용자를 위한 월간 뉴스레터인 Monthly User Guide를 수신하는 데 동의합니다.
  향후 JMP에서 제공하는 제품 정보 및 서비스를 수신하는 데 동의합니다. 언제든지 JMP에서 이메일을 수신 거부할 수 있습니다.

JMP는 SAS Institute Inc.의 한 부서이며 귀하의 정보는 SAS 개인 정보 보호 정책 준칙에 따라 존중하며 보호합니다.

 
 

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