Launch the Choice Platform

Launch the Choice platform by selecting Analyze > Consumer Research > Choice.

Your data for the Choice platform can be combined in a single data table or it can reside in two or three separate data tables. When the Choice launch window opens, specify whether you are using one or multiple data tables in the Data Format list.

One Table, Stacked

For the One Table, Stacked format, the data are in a single data table. There is a row for every profile presented to a subject and an indicator of whether that profile was selected. The Pizza Combined No Choice.jmp sample data table contains the results of a choice experiment in a single table format. See One Table Format with No Choice.

For more information about the launch window for this format, see Launch Window for One Table, Stacked.

Multiple Tables, Cross-Referenced

For the Multiple Tables, Cross-Referenced format, the data are in two or three separate data tables. A profile data table and a response data table are required. A subject data table is optional. Note the following:

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The profile data table must contain a column with a unique identifier for each profile and columns for the profile level variables. The profile identifier is used in the response data table to identify the profiles presented and the profile selected.

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The optional subject data table must contain a column with a unique subject identifier for each subject and columns for the subject level variables. The subject identifier is used in the response table to identify the subjects.

The launch window for this format contains three sections: Profile Data, Response Data, and Subject Data. Each section corresponds to a different data table. You can expand or collapse each section as needed.

The Pizza Profiles.jmp, Pizza Responses.jmp, and Pizza Subjects.jmp sample data tables contain the results of a choice experiment using three tables. There is one table for the profiles, one for the responses, and one for the subject information. See Multiple Table Format.

For more information about the launch window for this format, see Launch Window for Multiple Tables, Cross-Referenced.