Example of the Association Analysis Platform
1.
Select Help > Sample Data Library and open Grocery Purchases.jmp.
2.
Select Analyze > Screening > Association Analysis.
3.
Select Product and click Item.
4.
Select Customer ID and click ID.
5.
By default, the Rules report is sorted in decreasing order by Confidence. However, association rules with extremely high confidence also tend to have a higher number of items in the condition set. Since you want to view association rules with smaller condition sets, sort the report by Confidence, but in increasing order.
7.
Select Confidence and the check the ascending order option.
8.
Figure 20.2 Association Analysis Report
9.
Scroll down the report to where the Confidence values are 58%.
Figure 20.3 Frequent Item Sets Report
The Frequent Item Sets report shows that 36% of customers purchased avocados. The Rules report in Figure 20.2 shows that 58% of these customers also bought artichokes. Because of the large proportion of customers who follow this behavior, the grocery store management might use this information to strategically locate avocados and artichokes.
12.
Select Lift and click OK.
14.
Select Item Set and the check the ascending order option.
15.

Help created on 7/12/2018