1.
Select Help > Sample Data Library and open Lung Cancer Responses.jmp.
Notice this data table has only one column (Lung Cancer) with two rows (Cancer and NoCancer).
2.
Select Analyze > Consumer Research > Choice > Select Data Table > Lung Cancer Responses.jmp > OK.
3.
Select Lung Cancer as the Profile ID and Add Lung Cancer as the model effect. The Profile Data window is shown in Profile Data for Lung Cancer Example.
Profile Data for Lung Cancer Example
4.
Click the disclosure icon for Response Data > Select Data Table > Other > OK.
5.
Open the sample data set Lung Cancer Choice.jmp.
6.
Select Lung Cancer for Profile ID Chosen, Choice1 and Choice2 for Profile ID Choices, and Count for Freq. The Response Data launch window is shown in Response Data for Lung Cancer Example.
Response Data for Lung Cancer Example
7.
Click the disclosure icon for Subject Data > Select Data Table > Lung Cancer Choice.jmp > OK.
8.
Add Smoker as the model effect. The Subject Data launch window is shown in Subject Data for Lung Cancer Example.
Subject Data for Lung Cancer Example
9.
Uncheck Firth Bias-adjusted Estimates and Run Model.
Choice Modeling Logistic Regression Results for the Cancer Data
1.
Select Help > Sample Data Library and open Lung Cancer.jmp.
2.
Select Analyze > Fit Model.
Automatic specification of the columns is: Lung Cancer for Y, Count for Freq, and Smoker for Add under Construct Model Effects. The Nominal Logistic personality is automatically selected.
3.
Click Run.
Fit Model Nominal Logistic Regression Results for the Cancer Data
1.
Select Help > Sample Data Library and open Endometrial Cancer.jmp.
2.
Select Analyze > Consumer Research > Choice.
3.
Click the Select Data Table button.
4.
Select Endometrial Cancer as the profile data table. Click OK.
5.
Assign Outcome to the Profile ID role.
6.
Assign Pair to the Grouping role.
7.
8.
Deselect the Firth Bias-Adjusted Estimates check box.
9.
Select Run Model.
10.
Click Yes.
Logistic Regression on Endometrial Cancer Data
Likelihood Ratio tests are given for each factor. Note that Gallbladder is nearly significant at the 0.05 level (p-value = 0.0532). Use the Utility Profiler to visualize the impact of the factors on the response.