Consumer Research > Choice Models > Examples of the Choice Platform
Publication date: 08/13/2020

Examples of the Choice Platform

In a study of pizza preferences, each respondent is presented with four choice sets, each containing two profiles. The Choice platform can analyze data that is in a one table format or a multiple data format. In the multiple table format, information about responses, choice sets, and subjects is saved in different data tables. In the one table format, that information is contained in a single data table.

One Table Format with No Choice shows how to analyze a subset of the available data in a one table format.

Multiple Table Format shows how to bring together information from different tables into one Choice analysis

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