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Design of Experiments Guide > Choice Designs > Technical Details > Utility-Neutral and Local D-Optimal Designs
Publication date: 11/10/2021

Utility-Neutral and Local D-Optimal Designs

You can use the Choice Design platform to generate a utility-neutral design by setting prior means to 0. In a utility-neutral design, all choices within a choice set are equally probable. See Huber and Zwerina (1996).

You can also generate a local D-optimal design. The local design takes into account the prior of the mean, but does not include any information from a prior covariance matrix. See Huber and Zwerina (1996).

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