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Publication date: 06/21/2023

Make Table

The Make Table button creates the MaxDiff design table. The design table consists of four columns:

Subject

Initially populated by ones. Replace with appropriate identifiers for respondents.

Tip: To easily add respondent identifiers, see Fill Data Table Columns with Sequential Data in Using JMP. Use Columns > Recode to change the identifiers to names.

Choice Set

A designator for each choice set.

Factor

The levels of the factor that you specified. These are the items in the choice set.

Choice

A column where you can enter results. Use a numeric value to indicate the best choice, the worst choice, and choices in between. The values 1, -1, and 0 are typically used and are required for analysis by the MaxDiff analysis platform (located at Analyze > Consumer Research > MaxDiff).

Want more information? Have questions? Get answers in the JMP User Community (community.jmp.com).