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Publication date: 04/21/2023

Comparisons Report

In the MaxDiff Model report, the Comparisons section appears when you specify pairwise comparisons and contains the following columns:

Factor

Shows the levels of the subject factors that you specified.

Compared 1

Shows the factor and levels for the profile variables in the first component of the comparison.

Compared 2

Shows the factor and levels for the profile variables in the second component of the comparison.

Utility 1

Shows the estimated utility of the first component for the subjects specified in the Factor column.

Utility 2

Shows the estimated utility of the second component for the subjects specified in the Factor column.

Probability 1

Shows the predicted probability that the first component is preferred to the second for the subjects specified in the Factor column.

Probability 2

Shows the predicted probability that the second component is preferred to the first for the subjects specified in the Factor column.

Odds 1

Probability 1 divided by Probability 2.

Odds 2

Probability 2 divided by Probability 1.

Comparison Difference

Utility 1 minus Utility 2.

Standard Deviation

The sample standard error of the estimated Comparison Difference.

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