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Consumer Research > Uplift > The Uplift Model Report > Uplift Report Options
Publication date: 04/21/2023

Image shown hereUplift Report Options

The Uplift model is a specific implementation of a partition model. With the exception of the options described below, the red triangle options for the Uplift report are described in Partition Models in Predictive and Specialized Modeling.

Image shown hereMinimum Size Split

This option presents a window where you enter a number or a fractional portion of the total sample size to define the minimum size split allowed. To specify a number, enter a value greater than or equal to 1. To specify a fraction of the sample size, enter a value less than 1. The default value for the Uplift platform is set to 25 or the floor of the number of rows divided by 2,000, whichever value is greater.

Image shown hereColumn Uplift Contributions

This table and plot address a column’s contribution to the uplift tree structure. A column’s contribution is computed as the sum of the F Ratio values associated with its splits. Recall that these values measure the significance of the treatment-by-split interaction term in the regression model.

Image shown hereUplift Graph

The uplift graph displays the difference in response rates between the treatment and control groups for the final leaves in the uplift partition model. The uplift, or difference in response rates, is plotted on the vertical axis. The horizontal axis corresponds to the portion of observations in each of final splits of the partition model, arranged by magnitude of lift. When validation is used, a black horizontal line shows the validation response for each node. When the uplift graph is open, as nodes are split, the graph updates to show the additional terminal.

Image shown hereSave Columns

Save Difference

Saves the estimated difference in mean responses across levels of Treatment for the observation’s node. This is the estimated uplift.

Save Difference Formula

Saves the formula for the Difference, or uplift.

Publish Difference Formula

Creates the difference formula and saves it as a formula column script in the Formula Depot platform. If a Formula Depot report is not open, this option creates a Formula Depot report. See Formula Depot inPredictive and Specialized Modeling.

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