September 2011 subscribe/unsubscribe  |
A Smarter Approach to Fundraising »
Charlotte Rescue MissionBootstrap forests and boosted trees may sound like terms you'd expect to hear in an environment-focused nonprofit. But in fact, the terms refer to statistical algorithms in JMP Pro software that have become everyday tools for the Charlotte (NC) Rescue Mission's fundraising efforts. Tim Troutman, the Charlotte Rescue Mission's Manager of Mass Marketing, uses these features to build predictive models for direct-mail campaigns, the bread and butter of the organization's fundraising efforts. Bootstrap forests and boosted trees allow users to safeguard against making predictions that are overly optimistic or skewed by the specific data used. Predictive models are more likely to generalize well. "It makes me feel smart," he says with a laugh. "No one has to know how easy it is…. I can do a lot of things with the click of a button that used to take me a couple of hours to write the script for."
Discovery Summit Details
Get Discovery Summit Mobile App »
iPhone AppHeaded to Discovery Summit 2011 in Denver this month? If you have an iPhone or iPad, be sure to download the free conference app. You'll have information on all events in the palm of your hand – plus you'll be able to rate sessions, message other attendees, tweet about what you're seeing, and more! Find the app in the iTunes Store.
Can’t Make It to Discovery Summit? »
Summit LiveFollow along with up-to-the-minute coverage of our annual analytics conference on If you can't make it to Denver Sept. 13-16, a live blog will document the keynote talks so that you don't miss what our renowned presenters have to say. You'll also find professional event pictures and Twitter commentary from event attendees. Share the site with friends who might be interested in the coverage.
SAS® Publishing Offers Deals at Discovery »
JMP BooksVisit the SAS Publishing booth to purchase JMP books, preview upcoming titles and sign up to be notified when new titles are available. You’ll receive 20 percent off all orders at Discovery Summit, as well as an exclusive conference offer found in the program book.
JMP® for Life Sciences
Breeding a Better Oat »
Eric JacksonFor several years Eric Jackson and his colleagues at the US Department of Agriculture have worked with a global coalition of researchers and growers to develop oat varieties with greater nutritional benefits and increased resistance to disease. Hear him talk about molecular-assisted breeding techniques and the role JMP Genomics has played in his research in this recorded webcast, available on demand.
JMP® Genomics, JMP® Clinical Add Tools »
JMP Life SciencesLife scientists are gaining access to new and enhanced capabilities for visual data exploration and analysis with new releases this week of JMP Genomics and JMP Clinical software. Both solutions dynamically link SAS® Analytics and JMP graphics to provide a comprehensive picture of research results. JMP Genomics 5.1 adds new tools for construction and visualization of linkage maps. JMP Clinical 3.1 automates the creation of patient narratives for each subject in a clinical trial who experiences a serious adverse event. Both will be available Friday, Sept. 9.
Featured Blogs
How Special Is Jeter’s Milestone? »
BaseballWhen Derek Jeter of the New York Yankees batted his 3,000th hit in July, he made history – joining an elite group of baseball players to reach this milestone. But how does Jeter compare to the others in the 3,000-hit club? Our blogger and Yankees fan Lou Valente uses JMP to visualize the data about these players and shows why he thinks Jeter is extraordinary.
Bradley Jones Co-Authors Book on Optimal Designs »
Optimal DOEOptimal design of experiments is appropriate in most any situation that calls for the use of design of experiments. So say Bradley Jones and Peter Goos, the co-authors of Optimal Design of Experiments: A Case Study Approach. Intended for both new and experienced DOE practitioners, the book will empower more people to experiment more. Stu Hunter, preeminent industrial statistician, praises the book: "Statisticians and para-statisticians alike should enjoy this book. Clearly, a new day is dawning in the art and practice of experimental design."
Live Events
Cut Costs, Maximize Profits »
MoneyComplimentary seminars in New York, Philadelphia and Denver focus on using visual analytics and predictive modeling to help you discover hard-to-find costs and hidden opportunities. Lowering Costs Through Visual Analytics presenters will use business case studies to show you how.
Mastering JMP® Webcasts Return »
Mastering JMPAre you looking for an easy way to get better at analyzing data with JMP? View the Mastering JMP webcast series, most Thursdays from 2 to 3 p.m. ET. Topics include finding the best predictive model, understanding the impact of measurement variability on quality, building custom maps, and more.
Tools to Get You Started »
Whether you need a quick overview or an in-depth, step-by-step tutorial, the JMP Learning Library is a good place to start. We'll add new material periodically, so be sure to check back frequently.
Predictive Modeling for Marketing »
Scott WiseTired of reactive marketing strategies? Learn how to take a proactive approach with predictive modeling for better marketing business intelligence. JMP Technical Specialist Scott Wise demonstrates how to use predictive modeling to find important factors in large amounts of data and how to build better models to improve the accuracy of marketing efforts. Watch this recorded webcast on demand.
Register to view »

Analytics Power Lunch for
Power Users: Predictive Modeling for Finance and Insurance
September 7
1 p.m. ET (10 a.m. PT)
Presented by Don McCormack

Getting Started
with JMP
September 9, 23, 30
October 7
1 p.m. ET (10 a.m. PT)
Also available ON DEMAND

Analytics Power Lunch for
Power Users:
Computer-Intensive Analysis
September 28
1 p.m. ET (10 a.m. PT)
Presented by Ian Cox

Mastering JMP
September 29
October 6, 13, 20, 27
2 p.m. ET (11 a.m. PT)

Analytics Power Lunch for
Power Users: Analytic Centers
of Excellence
October 12
1 p.m. ET (10 a.m. PT)
Presented by Anne Milley

Webcasts - France

Webcasts - Germany

Webcasts - Italy

Webcasts - UK 

Learn more »
Lowering Costs Through
Visual Analytics
September 27, New York
September 29, Philadelphia
October 12, Denver
Exploring Interactive and Visual Data Mining
October 19, Dallas
Presented by Dick De Veaux
JMP Explorers Series

Exploring Best Practices in Design of Experiments
October 26, Salt Lake City, UT
Presented by Doug Montgomery
JMP Explorers Series

Learn more »

Discovery Summit 2011
September 13 – 16

September 19, Seattle
September 21, Portland, OR

September 25 – 27
Kansas City, KS

October 12 – 14
San Francisco, CA

Fall Technical Conference
October 13 – 14
Kansas City, MO

Silicon Valley ASQ Quality Conference 2011
October 21
Santa Clara, CA

October 23 – 25
Alexandria, VA

Analytics 2011
October 24 – 25
Orlando, FL

APHA 139th Annual Meeting and Exposition
October 29 – November 2
Washington, DC

October 30 – November 2

This publication may be freely redistributed if copied in its entirety. Portions of this newsletter may be reprinted with permission. 

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