The report opens by showing the Graph and the initial node of the Tree, as well as controls for splitting.
The graph represents the response on the vertical axis. The horizontal axis corresponds to observations, arranged by nodes. For each node, a black horizontal line shows the mean response. Within each split, there is a subsplit for treatment shown by a red or blue line. These lines indicate the mean responses for each of the two treatment groups within the split. The value ordering of the treatment column determines the placement order of these lines. As nodes are split, the graph updates to show the splits beneath the horizontal axis. Vertical lines divide the splits.
Beneath the graph are the control buttons: Split, Prune, and Go. The Go button only appears if there is a validation set. Also shown is the name of the Treatment column and its two levels, called Treatment1 and Treatment2. If more than two levels are specified for the Treatment column, all but the first level are treated as a single level and combined into Treatment2.
To the right of the Treatment column information is a report showing summary values relating to prediction. (Keep in mind that prediction is not the objective in uplift modeling.) The report updates as splitting occurs. If a validation set is used, values are shown for both the training and the validation sets.
The RSquare for the regression model associated with the tree. Note that the regression model includes interactions with the treatment column.
The Corrected Akaike Information Criterion (AICc), computed using the associated regression model. AICc is only given for continuous responses.
The decision tree shows the splits used to model uplift. See Nodes for First Split for an example using the Hair Care Product.jmp sample data table. Each node contains the following information:
Only appears for two-level categorical responses. For each treatment level, the proportion of subjects in this node who responded.
Only appears for continuous responses. For each treatment level, the mean response for subjects in this node.
The t ratio for the test for a difference in response across the levels of Treatment for subjects in this node. If the response is categorical, it is treated as continuous (values 0 and 1) for this test.
The maximum logworth over all possible splits for the given term. The logworth corresponding to a split is -log10 of the adjusted p-value.
When the response is continuous, this is the F Ratio associated with the interaction term in a linear regression model. The regression model specifies the response as a linear function of the treatment, the binary split, and their interaction. When the response is categorical, this is the ChiSquare value for the interaction term in a nominal logistic model.
When the response is continuous, this is the coefficient of the interaction term in the linear regression model used in computing the F ratio. When the response is categorical, this is an estimate of the interaction constructed from Firth-adjusted log-odds ratios.
If the term is continuous, this is the point that defines the split. If the term is categorical, this describes the first (left) node.
With the exception of the options described below, all of the red triangle options for the Uplift report are described in the documentation for the Partition platform. For details about these options, see the Partition Models chapter in the Specialized Models book.
This option presents a dialog box where you enter a number or a fractional portion of the total sample size to define the minimum size split allowed. To specify a number, enter a value greater than or equal to 1. To specify a fraction of the sample size, enter a value less than 1. The default value for the Uplift platform is set to the minimum of 25 or the floor of the number of rows divided by 2,000.
This table and plot address a column’s contribution to the uplift tree structure. A column’s contribution is computed as the sum of the F Ratio values associated with its splits. Recall that these values measure the significance of the treatment-by-split interaction term in the linear regression model.
Consider the observations in the training set. Define uplift for an observation as the difference between the predicted probabilities or means across the levels of Treatment for the observation’s terminal node. These uplift values are sorted in descending order. On its vertical axis, the Uplift Graph shows the uplift values. On its horizontal axis, the graph shows the proportion of observations with each uplift value.
See Uplift Graph for an example of an Uplift Graph for the Hair Care Product.jmp sample data table after three splits and an additional specific split by Gender for the Hair Color (Black, Red Brown) group. Note that, for two groups of subjects (non-blond males in the Age ≥ 42 group, and blond-haired subjects in this group), the promotion has a negative effect.
The horizontal lines shown on the Uplift Graph delineate the graph for the validation set. Specifically, the decision tree is evaluated for the validation set and the Uplift Graph is constructed from the estimated uplifts.
Saves the estimated difference in mean responses across levels of Treatment for the observation’s node. This is the estimated uplift.