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Consumer and Market Research

Better understand consumer insights to create better products and services. 

  • JMP provides a comprehensive set of tools for marketing and consumer research analysis. Use these findings to release better products, react to market trends, increase profitability and build your competitive edge by understanding the voice of the customer. 
  • Bridge the gap between your customers, R&D teams, management, and sales through objective data rather than opinions or anecdotal evidence.

Consumer and Market Research With JMP: Highlighted Features


  • Clustering
  • Hierarchical clustering
  • K-means clustering
  • Self-organizing maps (SOM)
  • Discriminant analysis
  • Multidimensional scaling

Explanatory Modeling

  • ANOVA 
  • Regression

Survey Analysis

  • Latent Class Analysis PRO
  • Correspondence analysis
  • Odds ratios
  • Relative risk
  • Item analysis
  • Categorical data analysis
  • Text analysis PRO
  • Factor analysis
  • Structural equation modeling (SEM) PRO

Text Analysis

  • Sentiment analysis PRO
  • Topic analysis
  • Latent semantic analysis PRO
  • Text regression
  • Term selection PRO

Market Basket Analysis (Association Rules, Affinity Analysis) PRO


  • A/B testing
  • Choice PRO
  • Conjoint PRO
  • MaxDiff PRO
  • Uplift PRO

Factor Analysis

  • Structural equation modeling (SEM) PRO
  • Exploratory factor analysis
  • Confirmatory factor analysis PRO
  • Path diagram PRO

Statistical solutions have enabled us to extract more insight with a smaller resource bank. PHYZZ was created not just by luck. It was by statistics. I can’t even imagine trying to take this approach without JMP Pro.

John Cunningham
Co-founder, PHYZZ

The best discoveries start with JMP

JMP data visualization illustration - bubble plot

JMP® Analytic Capabilities

See everything that JMP® can do for you and your organization, from data access and cleaning, to exploration and visualization, all the way through sharing and communicating your results.

JMP Analytic Capabilities

Ready to take the next step?

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