Consumer and Market Research Info Kit

Delight your (current and potential) customers

Using data to find and keep your best customers is not a new concept. However, the power to predict their behavior is based on the ability to successfully leverage not only historical information but incoming data from multiple channels. Whether your focus is introducing new products or services, positioning, branding, advertising, segmentation or promotion, how do you determine the best ways to meet, or even shape, customer needs?

Register for our complimentary info kit to learn more.

Register to get the info kit now.

This info kit includes:

Thought leader interview

Analytically Speaking

Rob Reul, founder and Managing Director of Isometric Solutions, shares best practices for listening and responding to the voice of the customer.

Book Chapter

Will Personalizing Deals Save Groupon?

Statistician Kaiser Fung explains some of the challenges faced by daily-deals company Groupon and the law of diminishing returns in email marketing.


Planning with Predictive Modeling

Watch this demonstration and see how to secure maximum marketing advantage from the data that’s available to you.

Customer Story

Building a Better Taste Test

Learn about a consumer test evaluation tool for Kraft Foods that cut data analysis time in half.

Get the info kit. Register now.
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