JMP data visualization illustration - bubble plot

Consumer and Market Research

Better understand consumer insights to create better products and services. 

  • JMP provides a comprehensive set of tools for marketing and consumer research analysis. Use these findings to release better products, react to market trends, increase profitability, and build your competitive edge by understanding the voice of the customer. 
  • Bridge the gap between your customers, R&D teams, management, and sales through objective data rather than opinions or anecdotal evidence.
Statistical solutions have enabled us to extract more insight
with a smaller resource bank. 

John Cunningham
Co-founder, PHYZZ

Consumer and Market Research With JMP: Highlighted Features


  • Clustering
  • Hierarchical clustering
  • K-means clustering
  • Self-organizing maps (SOM)
  • Discriminant analysis
  • Multidimensional scaling
  • Multivariate embedding (t-SNE) PRO

Explanatory Modeling

  • ANOVA 
  • Regression

Survey Analysis

  • Latent class analysis
  • Correspondence analysis
  • Odds ratios
  • Relative risk
  • Item analysis
  • Categorical data analysis
  • Text analysis PRO
  • Factor analysis
  • Structural equation modeling (SEM) PRO

Text Mining (Text Analysis)

  • Latent class analysis PRO
  • Latent semantic analysis PRO
  • Sentiment analysis PRO
  • Term selection PRO
  • Text regression PRO

Market Basket Analysis

  • Association Rules PRO
  • Affinity Analysis PRO


  • A/B testing
  • Choice PRO
  • Conjoint PRO
  • MaxDiff PRO
  • Uplift PRO

Factor Analysis

  • Structural equation modeling (SEM) PRO
  • Exploratory factor analysis
  • Confirmatory factor analysis PRO
  • Path diagram PRO

The best discoveries start with JMP

JMP data visualization illustration - bubble plot

JMP® Analytic Capabilities

See everything that JMP® can do for you and your organization, from data access and cleaning, to exploration and visualization, all the way through sharing and communicating your results.

JMP Analytic Capabilities

Ready to take the next step?

Contact us